An investigation into the rise of Globacom Telecommunications Nigeria as an international company and its emergence as a market multinational
Abstract
The motivation for this research work was driven by the fact that although telecommunications is
regarded as the primary sector which drives general infrastructural development in emerging
economies, it is acknowledged that the area of research in telecommunications
internationalization is still a recent phenomenon.
Globacom Nigeria’s internationalization on the African continent was utilized as the object of
study. Shortcomings of traditional theories were investigated in terms of fast paced
internationalization. A conceptual framework was created from loosely held concepts extracted
from the literature review. Qualitative data analysis of the in-depth interviews conducted with 15
respondents in executive and managerial roles, discloses a validation of the constructs in the
conceptual framework as factors impacting on Globacom’s internationalization strategy.
The conceptual framework which materialized from the findings was found to represent a
combined view of the dynamism in which micro(entry mode, entry timing, firm size and
entrepreneurial proclivity) and macro(institutional development, culture and country of origin
effects) level constructs concurrently influenced Globacom’s fast internationalization on the
African continent.
Description
Masteroppgave i bedriftsøkonomi - Universitetet i Nordland, 2011