Assessing outcomes from business-to-business selling
Original version
Seljeseth, P. I. (2021). Assessing outcomes from business-to-business selling (PhD thesis). Nord University.Description
Doctoral thesis (PhD) – Nord University, 2021
Has parts
Paper I: Seljeseth, P. I., Korneliussen, T. & Greenacre, M. (Forthcoming). Measures to assess B2B sales performance outcomes: A systematic review and future directions. Manuscript. Full text not available in Nord Open.Paper II: Seljeseth, P. I. (Forthcoming). Desired outcomes from B2B selling: A systematic review and conceptualization. Manuscript. Full text not available in Nord Open.
Paper III: Seljeseth, P. I., Korneliussen, T. & Greenacre, M. (Forthcoming). Methods to assess outcomes from B2B selling: A systematic review, cross-journal examination, and guidelines. Manuscript. Full text not available in Nord Open.
Paper IV: Seljeseth, P. I. (Forthcoming). Data sources to assess sales performance outcomes. Manuscript. Full text not available in Nord Open.