Blar i Nord Open Research Archive på forfatter "Östberg, Jacob"
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Failure : Perspectives and prospects in marketing and consumption theory
Kjeldgaard, Dannie; Nøjgaard, Mikkel; Hartmann, Benjamin Julien; Bode, Matthias; Lindberg, Frank; Mossberg, Lena; Östberg, Jacob (Peer reviewed; Journal article, 2021)Failure is ubiquitous in popular and consumer culture. In this commentary, we interrogate discourses around failure and outline potential avenues of inquiry for the marketing and consumption theory disciplines. We begin ...