Blar i Nord Open Research Archive på forfatter "Skaalsvik, Hugo"
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Service branding : the development of a typology of service brands at the corporate level
Skaalsvik, Hugo; Olsen, Bjørn (Journal article; Peer reviewed, 2015) -
Service branding in the cruise industry: A case of the Norwegian Coastal Voyage (Hurtigruten)
Skaalsvik, Hugo; Olsen, Bjørn (Journal article; Peer reviewed, 2013) -
Service branding: the role of innovative brand leadership
Skaalsvik, Hugo; Olsen, Bjørn (Peer reviewed; Journal article, 2014)