Blar i Artikler, rapporter og annet (HHN) på forfatter "Nyu, Valeria"
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Small exporting firms’ choice of exchange mode in international marketing channels for perishable products : A contingency approach
Nyu, Valeria; Nilssen, Frode; Kandemir, Destan (Peer reviewed; Journal article, 2021)This study investigates how small, resource-constrained firms identify international marketing strategies for perishable products. Although international marketing of perishable products poses challenges for the exporter, ... -
Strategies for Coping with Global Disruptions: Diversify, Transform, Disengage, or Bypass?
Nyu, Valeria; Nilssen, Frode (Peer reviewed; Journal article, 2020)Global disruptions have a dramatic effect on international trade and often come as a shock to businesses. The consequences of disruptive events lead to uncertainty and radical changes to companies' well-established strategies. ...