Blar i Publikasjoner fra Cristin - Nord universitet på emneord "Konsumentatferd / Consumer behaviour"
Viser treff 1-1 av 1
-
Extraordinary consumer experiences: Why immersion and transformation cause trouble
(Journal article; Peer reviewed, 2015)This paper presents and discusses how consumers are transformed in and out of immersion during extraordinary, long-lasting wilderness canoeing experiences. Based on a hermeneutic multi-phase empirical approach, we show how ...