• Unpacking Nordic branding : the value regimes of Nordicness 

      Andersen, Lars Pynt; Lindberg, Frank; Østberg, Jacob (Peer reviewed; Journal article, 2021)
      We aim to develop place branding theory towards the accommodation of a multifaceted understanding of value and value negotiation by Nordic branding actors by way of answering the following question: How is Nordicness ...