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Branding goals and strategies at International Auto Shows

dc.contributor.authorTafesse, Wondwesen
dc.contributor.authorNarui, Jahan
dc.contributor.authorKorneliussen, Tor
dc.date.accessioned2015-01-19T13:45:28Z
dc.date.accessioned2015-02-20T11:07:38Z
dc.date.available2015-01-19T13:45:28Z
dc.date.available2015-02-20T11:07:38Z
dc.date.issued2014
dc.identifier.citationTafesse, W., Narui, J. & Korneliussen, T. (2014). Branding goals and strategies at International Auto Shows. International Journal of Marketing Studies, 6(4), 23-34. doi: 10.5539/ijms.v6n4p23nb_NO
dc.identifier.issn1918-7203
dc.identifier.urihttp://hdl.handle.net/11250/276918
dc.language.isoengnb_NO
dc.publisherCanadian Center of Science and Educationnb_NO
dc.rightsNavngivelse 3.0 Norge*
dc.rights.urihttp://creativecommons.org/licenses/by/3.0/no/*
dc.titleBranding goals and strategies at International Auto Showsnb_NO
dc.typeJournal articlenb_NO
dc.typePeer reviewednb_NO
dc.date.updated2015-01-19T13:45:28Z
dc.rights.holder© 2014, The Author(s)
dc.subject.nsiVDP::Social science: 200::Economics: 210::Business: 213nb_NO
dc.source.pagenumber12nb_NO
dc.source.volume23-34nb_NO
dc.source.journalInternational Journal of Marketing Studiesnb_NO
dc.source.issue4nb_NO
dc.identifier.doi10.5539/ijms.v6n4p23
dc.identifier.cristin1174915


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