Browsing by Author "Korneliussen, Tor"
Now showing items 1-7 of 7
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Branding goals and strategies at International Auto Shows
Tafesse, Wondwesen; Narui, Jahan; Korneliussen, Tor (Journal article; Peer reviewed, 2014) -
Det tyske turistmarkedet : en kartlegging av sekundærdata
Korneliussen, Tor (SIB-notat, Working paper, 2007) -
Identifying factors affecting consumers purchase incidence at retail trade shows
Tafesse, Wondwesen; Korneliussen, Tor (Journal article; Peer reviewed, 2012)The purpose of this article is to examine variables influencing purchase incidences at retail trade shows. To this end, retailer and consumer related antecedent variables are proposed. The retailer related variables are ... -
Importance Performance Analysis as a Trade Show Performance Evaluation and Benchmarking Tool
Tafesse, Wondwesen; Skallerud, Kåre; Korneliussen, Tor (Journal article; Peer reviewed, 2010)The purpose of this study is to introduce importance performance analysis as a trade show performance evaluation and benchmarking tool. Importance performance analysis considers exhibitors’ performance expectation and ... -
Læreres forståelser av årsaker til en høy forekomst av spesialundervisning
Bliksvær, Trond; Fylling, Ingrid; Hustad, Bent-Cato; Korneliussen, Tor (Journal article; Peer reviewed, 2017) -
Managing Trade Show Campaigns: Why Managerial Responsibilities Matter?
Tafesse, Wondwesen; Korneliussen, Tor (Journal article; Peer reviewed, 2012)This article examined the relationship between managerial responsibilities for important trade show tasks and the marketing performance of exhibiting firms. Drawing theoretical insights from the functionalist perspective ... -
The relationship between initiation, barriers, product quality and internationalization
Korneliussen, Tor (Ph.D. serie / Handelshøgskolen i Bodø; no. 3 (2005), Doctoral thesis, 2005)