Browsing Nord Open Research Archive by Author "Narui, Jahan"

Now showing items 1-2 of 2

Branding goals and strategies at International Auto Shows

Tafesse, Wondwesen; Narui, Jahan; Korneliussen, Tor (Journal article; Peer reviewed, 2014)
Branding through trade shows in the automotive industry

Narui, Jahan (Master thesis, 2013)

The automotive industry is a major global industry with a great history of exhibitions. As trade shows are getting more attention within studies, the same is not the case for automotive trade shows. Noteworthy, automotive ...