Browsing Handelshøgskolen (HHN) by Author "Ogada, Pamela Akoth"
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Immigration blues : understanding market dynamics through consumer acculturation
Ogada, Pamela Akoth; Lindberg, Frank (Peer reviewed; Journal article, 2022)Several studies on market dynamics emphasize the role of consumers and other market actors in shaping the existing market logics. However, little attention has been paid to how immigrant consumer communities navigate among ...