Browsing Artikler, rapporter og annet (HHN) by Journals "Journal of Promotion Management"
Now showing items 1-1 of 1
-
Managing Trade Show Campaigns: Why Managerial Responsibilities Matter?
(Journal article; Peer reviewed, 2012)This article examined the relationship between managerial responsibilities for important trade show tasks and the marketing performance of exhibiting firms. Drawing theoretical insights from the functionalist perspective ...