Blar i Artikler, rapporter og annet (HHN) på tidsskrift "Journal of Marketing Management"
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Struggle of the story : towards a sociocultural model of story world tension in communal consumption
(Peer reviewed; Journal article, 2022)This article examines the consumption of climbing tourists to Norway and Sweden to show how consumers are captured by collective story worlds in communal consumption. Whereas prior marketing research has been preoccupied ...