Blar i Artikler, rapporter og annet (HHN) på tidsskrift "Journal of Retailing and Consumer Services"
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Brand loyalty among Norwegian car owners
(Journal article; Peer reviewed, 2016) -
Identifying factors affecting consumers purchase incidence at retail trade shows
(Journal article; Peer reviewed, 2012)The purpose of this article is to examine variables influencing purchase incidences at retail trade shows. To this end, retailer and consumer related antecedent variables are proposed. The retailer related variables are ...