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dc.contributor.authorTafesse, Wondwesen
dc.contributor.authorKorneliussen, Tor
dc.date.accessioned2014-02-10T13:38:00Z
dc.date.available2014-02-10T13:38:00Z
dc.date.issued2012
dc.identifier.citationTafesse, W., and Korneliussen, T. (2012). Managing Trade Show Campaigns: Why Managerial Responsibilities Matter? Journal of Promotion Management, 18(2), 236-253. doi: 10.1080/10496491.2012.668434no_NO
dc.identifier.issn1540-7594
dc.identifier.urihttp://hdl.handle.net/11250/140143
dc.descriptionAuthor's accepted version (post-print).no_NO
dc.descriptionThis is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Promotion Management on 10/05/2012, available online: http://www.tandfonline.com/10.1080/10496491.2012.668434.
dc.description.abstractThis article examined the relationship between managerial responsibilities for important trade show tasks and the marketing performance of exhibiting firms. Drawing theoretical insights from the functionalist perspective of managerial roles and organizational role theory, this article proposed and validated theory based, multiple, task-managerial responsibility linkages using a large international b2b trade show as a context. The empirical results indicated that the marketing performance of exhibiting firms was enhanced when (a) middle managers were assigned the trade show objective setting task, (b) lower and middle managers were involved in the trade show selection decision and (c) lower managers executed the booth management task. The paper concluded by discussing the theoretical and practical implications of these findings.no_NO
dc.language.isoengno_NO
dc.publisherTaylor&Francis
dc.subjectmarketingno_NO
dc.titleManaging Trade Show Campaigns: Why Managerial Responsibilities Matter?no_NO
dc.typeJournal articleno_NO
dc.typePeer reviewedno_NO
dc.subject.nsiVDP::Social science: 200::Economics: 210::Business: 213no_NO
dc.source.pagenumber236-253no_NO
dc.source.volume18no_NO
dc.source.journalJournal of Promotion Managementno_NO
dc.source.issue2no_NO
dc.identifier.doi10.1080/10496491.2012.668434
dc.identifier.cristin929194


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