Show simple item record

dc.contributor.authorTafesse, Wondwesen
dc.contributor.authorKorneliussen, Tor
dc.date.accessioned2014-02-10T13:55:32Z
dc.date.available2014-02-10T13:55:32Z
dc.date.issued2012
dc.identifier.citationTafesse, W., and Korneliussen, T. (2012). Identifying factors affecting consumers purchase incidence at retail trade shows. Journal of Retailing and Consumer Services, 19(4), 438-444. doi: 10.1016/j.jretconser.2012.04.005no_NO
dc.identifier.issn0969-6989
dc.identifier.urihttp://hdl.handle.net/11250/140151
dc.descriptionAuthor's accepted version (post-print).no_NO
dc.descriptionNOTICE: this is the author’s version of a work that was accepted for publication in Journal of Retailing and Consumer Services (2012). Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Retailing and Consumer Services (2012), 19(4). doi: 10.1016/j.jretconser.2012.04.005.
dc.description.abstractThe purpose of this article is to examine variables influencing purchase incidences at retail trade shows. To this end, retailer and consumer related antecedent variables are proposed. The retailer related variables are represented by store environmental cues of sales staff services, store atmosphere and product assortment. The consumer related variables are represented by impulse buying tendency and perceived time pressure. Drawing on relevant literature, hypotheses are developed to link each of these variables to purchase incidence. Data were collected using questionnaire from shoppers (N=95) at a large retail trade show. The hypotheses were tested using partial least square path modeling. The findings indicate that consumers’ favorable evaluation of retailers’ sales staff services, store atmosphere and product assortment led to more purchase incidences. The findings about the consumer related variables indicate that impulse buying tendency led to more purchase incidences whereas perceived time pressure led to fewer purchase incidences. Drawing on these results, several implications for practice and research are suggested.no_NO
dc.language.isoengno_NO
dc.publisherElsevierno_NO
dc.subjectmarketingno_NO
dc.titleIdentifying factors affecting consumers purchase incidence at retail trade showsno_NO
dc.typeJournal articleno_NO
dc.typePeer reviewedno_NO
dc.subject.nsiVDP::Social science: 200::Economics: 210::Business: 213no_NO
dc.source.pagenumber438-444no_NO
dc.source.volume19no_NO
dc.source.journalJournal of Retailing and Consumer Servicesno_NO
dc.source.issue4no_NO
dc.identifier.doi10.1016/j.jretconser.2012.04.005
dc.identifier.cristin929191


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record