Franchising system in Ghana : merits and demerits to the franchisee
Abstract
This thesis pertains to franchising in Ghana. It seeks to provide the information on the
stage of franchising in the economy, like a product life cycle, which goes through
different stages. It is a descriptive case study which stands to investigate the
advantages and disadvantages of franchising system of international business to the
Ghanaian franchisees found in various industry sectors in the country using same
models outlined by academics in the subject area of franchising.
Ghana being "the Gate-Way to West Africa" has what it takes to attract international
business organisations to invest in its business environment. It has a stable political
system and happens to be the most peaceful country in sub-Saharan Africa. It is a
developing country that has the potential to improve the standard of living of its
people through franchising being a made of entering into an international market. But
is surprise for ane to know that the country can not even boost of a single outlet of
ane of the celebrated franchisors in the world which is McDonalds, it for areason
such as this that the researcher has decided to investigate into the extent of franchising
in his country, Ghana, a work he believes will help promote franchising in the subregion.
Previous researches in franchising have been mainly focused on business format
franchising, but this work covers all the types of franchising in the field of academics
and tends to help bring into the knowledge of the majority of people who happen to
have no knowledge about the significance of franchising and what it can contribute to
societal benefits.
Description
Mastergradsoppgave i bedriftsøkonomi - Høgskolen i Bodø, 2008