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Relevancy of Uppsala model in higher eduvcational institution's internationalization: from the prospect of Australia

Ahmed, Sumon
Master thesis
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URI
http://hdl.handle.net/11250/140672
Date
2010
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  • Masteroppgaver i bedriftsøkonomi [312]
Abstract
Uppsala model is an important research work that has been tested empirically for decades,

resulted appreciation and criticism as well. In this paper I have tried to find the ‘’ Relevancy of

Uppsala Model in Internationalization of Higher Educational Institutions: From Australia’s

prospective’’. To find the answer of the quest I have been through three Australian empirical

elements.

This study found that the internationalization process of the selected institutions has remarkable

differences with the concept of Uppsala model. The major markets of the institutions were Asian

countries. Entry choice was driven by Rationality, favorable Market situations, demand of higher

education and comparative advantages over the foreign market. The institution’s expansion in a

single market was not followed by sequential pattern, rather institutions entered in different

market with different establishments. The commitment decisions in a market were driven by

multiple factors like current performance, favorable market situation, Reputation, development

of resources, market knowledge etc. In the Uppsala model it has been said that Market

knowledge can be mainly gained through experience in the market, in contrast I found the

institutions gain market knowledge through difference sources like: experience, research, from

contacts, from partners, online etc.

Finally based on the Empirical findings I have tried to contribute a model shows the

internationalization process of the chosen institutions.
Description
Masteroppgave i bedriftsøkonomi - Høgskolen i Bodø, 2010
Publisher
Høgskolen i Bodø

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