Relevancy of Uppsala model in higher eduvcational institution's internationalization: from the prospect of Australia
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Uppsala model is an important research work that has been tested empirically for decades, resulted appreciation and criticism as well. In this paper I have tried to find the ‘’ Relevancy of Uppsala Model in Internationalization of Higher Educational Institutions: From Australia’s prospective’’. To find the answer of the quest I have been through three Australian empirical elements. This study found that the internationalization process of the selected institutions has remarkable differences with the concept of Uppsala model. The major markets of the institutions were Asian countries. Entry choice was driven by Rationality, favorable Market situations, demand of higher education and comparative advantages over the foreign market. The institution’s expansion in a single market was not followed by sequential pattern, rather institutions entered in different market with different establishments. The commitment decisions in a market were driven by multiple factors like current performance, favorable market situation, Reputation, development of resources, market knowledge etc. In the Uppsala model it has been said that Market knowledge can be mainly gained through experience in the market, in contrast I found the institutions gain market knowledge through difference sources like: experience, research, from contacts, from partners, online etc. Finally based on the Empirical findings I have tried to contribute a model shows the internationalization process of the chosen institutions.
Masteroppgave i bedriftsøkonomi - Høgskolen i Bodø, 2010