Impact of international trade fairs in export promotion : a case study on Nepalese handicraft products
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Nepal aggressively liberalized its foreign trade during the 1990s taking the aim to proliferate its market with many countries. Nepal is known as more liberalized country in comparison to other South-Asian nations. This research work is about the impact of International Trade Fairs on the export of Nepalese Handicraft products. This study is based on the handicraft products of Nepal. Handicrafts are third major export item of Nepal. These handicraft products are exhibited in international trade fairs held in different continents of the World. This paper aims to study the effectiveness of international trade fairs as a promotional activity for the expansion of Nepalese handicraft products in international market. It also analyses the emergence of Nepalese trade to gain comparative advantage from its handicraft industry. It also examines the position of the handicraft firms after participating in international trade fairs. It analyzes the potential economic benefits from its handicraft trade and the problems faced by Nepalese handicraft exhibitors while participating in international trade fairs. This research is based upon the data available from 2004 to 2010 so, the analysis part is confined within this period. To analyse the impact of trade fairs precisely, author has taken a case about Nepalese handicraft products. Based upon the articles, journals and research papers from different local and international organisations and the content analysis done by author, this paper suggests that no significant improvements were recorded in the overall productivity growth and spatial distribution of manufacturing which appear to be due mainly to the lack of basic infrastructure and the shortage of skilled manpower. Nepal’s participation in international trade fair is encouraging, but unavailability of proper information and the location, inadequate government support in terms of funding, cooperation, market intelligence, mode of payment for export, inconvenient and long process of selection are some problems that the Nepalese exhibitors are facing in the process of participation in international trade fairs. Nepal’s unrest political insurgency is hindering the overall trade performance so, without solving the biggest problem of peace restoration and state by rule, the potential benefits of liberalization should not be fully achieved.
Masteroppgave i bedriftsøkonomi - Universitetet i Nordland, 2011