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Skarv - regional burden or savior? : a case study of BP's early stage stakeholder relations

Salamonsen, Krister
Master thesis
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URI
http://hdl.handle.net/11250/140915
Date
2009
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  • Masteroppgaver i Energy management [76]
Abstract
This master thesis examines how the international oil company BP identifies and relates to

their multiple stakeholders to Skarv, an oil and gas field located outside Alstahaug, Nordland

County. The theoretical foundation is mainly based on an extensive methodology by Mitchell

et al. (1997) for stakeholder identification and salience, using power, legitimacy and urgency

as attributes. Stakeholders are defined as “any group or individual who can affect or is

affected by the achievement of the organization’s objectives”, and salience is defined as “the

degree in which managers prioritize between different stakeholder claims”. In addition I will

examine the present status in relation to ripple effects in the Helgeland region, distinguishing

between direct-, indirect-, induced- and catalytic impacts. The different theoretical directions

are chosen to elucidate my senior problem statement;

“How does BP identify and relate to regional stakeholders in the early project phases of

Skarv, and how does this lead to possible regional ripple effects?”

The empirical data consist of information from interviews with several individuals in the

Helgeland region and Bodø, and the Skarv external communication plan provided by BP

Norway. The process has been done in close collaboration with a research project at the High

North Center for Business at Bodø Graduate School of Business, focusing on ripple effects

from Skarv.

In brief, my main conclusions are the following;

• BP’s methodology for stakeholder identification and salience is based on an external

communication plan, which supports Mitchell and colleagues’ (1997) framework.

• Power stands forth as the prominent attribute for identification and salience.

• BP has approached stakeholders to Skarv in a very positive manner.

• Localization should be recognized as an important attribute for identification.

• The interrelation between BP’s stakeholder identification and salience, and possible

regional ripple effects, correlates.

• If you are represented in BP’s external communication plan, the possibility to benefit

from ripple effects is very high.

• Sandnessjøen has the highest level of salience, and the present situation related to

ripple effects, shows that Sandnessjøen has achieved the most tangible impacts and

benefits.
Description
 
Mastergradsoppgave i Energy management - Høgskolen i Bodø, 2009
 
Var sperra for utlån til 2009-07-01
 
Publisher
Høgskolen i Bodø

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