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Hvordan oppfattes globale merkevarer? En studie av heterogenitet i konsumfellesskap.

Bjørnå, Morten; Hansen, Kristian Sandbakk
Master thesis
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URI
http://hdl.handle.net/11250/2620583
Date
2019
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  • Master of Science in Business (Siviløkonom) [244]
Description
Master of Science in Business med spesialisering innen International Business and Marketing, 2019
Publisher
Nord universitet

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