Standardized marketing strategies: a solution to the global competition? A case study of IKEA in Norway, Sweden, France and China
dc.contributor.author | Tiwari, Sumandev | |
dc.date.accessioned | 2015-09-15T09:41:05Z | |
dc.date.available | 2015-09-15T09:41:05Z | |
dc.date.issued | 2015 | |
dc.identifier.uri | http://hdl.handle.net/11250/299964 | |
dc.description | Masteroppgave i bedriftsøkonomi – Universitetet i Nordland, 2015 | nb_NO |
dc.language.iso | eng | nb_NO |
dc.publisher | Universitetet i Nordland | nb_NO |
dc.subject | bedriftsøkonomi | nb_NO |
dc.title | Standardized marketing strategies: a solution to the global competition? A case study of IKEA in Norway, Sweden, France and China | nb_NO |
dc.type | Master thesis | nb_NO |
dc.subject.nsi | VDP::Social science: 200::Economics: 210::Business: 213 | nb_NO |
dc.source.pagenumber | 91 | nb_NO |