Browsing Nord Open Research Archive by Journals "Journal of Consumer Behaviour"
Now showing items 1-2 of 2
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Challenges of extraordinary experiences in the Arctic
(Journal article; Peer reviewed, 2015) -
Extraordinary consumer experiences: Why immersion and transformation cause trouble
(Journal article; Peer reviewed, 2015)This paper presents and discusses how consumers are transformed in and out of immersion during extraordinary, long-lasting wilderness canoeing experiences. Based on a hermeneutic multi-phase empirical approach, we show how ...