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Extraordinary consumer experiences: Why immersion and transformation cause trouble

Lindberg, Frank; Østergaard, Per
Journal article, Peer reviewed
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URI
http://hdl.handle.net/11250/298275
Date
2015
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  • Artikler, rapporter og annet (HHN) [661]
  • Publikasjoner fra Cristin - Nord universitet [3288]
Original version
Lindberg, F. and Østergaard, P. (2015). Extraordinary consumer experiences: Why immersion and transformation cause trouble. Journal of Consumer Behaviour, 14(4), 248-260. doi:   10.1002/cb.1516
Abstract
This paper presents and discusses how consumers are transformed in and out of immersion during extraordinary, long-lasting wilderness canoeing experiences. Based on a hermeneutic multi-phase empirical approach, we show how extraordinary experiences can be dynamic, multifaceted, and emergent. The positive connotations of prior research are questioned as we find that consumers face various paradoxes and ambiguities throughout the various consumption phases. While a major part of research today focuses on the co-creation efforts of consumers when they combine various on-site resource of experiencescapes, our findings point to the importance of understanding consumer resources. The distinction held between the ordinary and the extraordinary does not hold within the present context, and we discuss how role conflicts may influence transformation and immersion during consumption of experiences.
Description
 
Author's accepted version (postprint).
 
This is the peer reviewed version of the following article: Lindberg, F. and Østergaard, P. (2015). Extraordinary consumer experiences: Why immersion and transformation cause trouble. Journal of Consumer Behaviour, which has been published in final form at http://dx.doi.org/10.1002/cb.1516. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving (http://olabout.wiley.com/ WileyCDA/Section/id-820227.html).
 
Publisher
Wiley
Journal
Journal of Consumer Behaviour

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