Blar i Handelshøgskolen (HHN) på forfatter "Kandemir, Destan"
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Small exporting firms’ choice of exchange mode in international marketing channels for perishable products : A contingency approach
Nyu, Valeria; Nilssen, Frode; Kandemir, Destan (Peer reviewed; Journal article, 2021)This study investigates how small, resource-constrained firms identify international marketing strategies for perishable products. Although international marketing of perishable products poses challenges for the exporter, ...