Blar i Artikler, rapporter og annet (HHN) på emneord "marketing"
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Identifying factors affecting consumers purchase incidence at retail trade shows
(Journal article; Peer reviewed, 2012)The purpose of this article is to examine variables influencing purchase incidences at retail trade shows. To this end, retailer and consumer related antecedent variables are proposed. The retailer related variables are ... -
Importance Performance Analysis as a Trade Show Performance Evaluation and Benchmarking Tool
(Journal article; Peer reviewed, 2010)The purpose of this study is to introduce importance performance analysis as a trade show performance evaluation and benchmarking tool. Importance performance analysis considers exhibitors’ performance expectation and ... -
Managing Trade Show Campaigns: Why Managerial Responsibilities Matter?
(Journal article; Peer reviewed, 2012)This article examined the relationship between managerial responsibilities for important trade show tasks and the marketing performance of exhibiting firms. Drawing theoretical insights from the functionalist perspective ... -
National identity as driver of tourism development - the study of Norway
(Peer reviewed; Journal article, 2021)