Blar i Masteroppgaver i bedriftsøkonomi på forfatter "Narui, Jahan"
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Branding through trade shows in the automotive industry
Narui, Jahan (Master thesis, 2013)The automotive industry is a major global industry with a great history of exhibitions. As trade shows are getting more attention within studies, the same is not the case for automotive trade shows. Noteworthy, automotive ...