An investigation into the rise of Globacom Telecommunications Nigeria as an international company and its emergence as a market multinational
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The motivation for this research work was driven by the fact that although telecommunications is regarded as the primary sector which drives general infrastructural development in emerging economies, it is acknowledged that the area of research in telecommunications internationalization is still a recent phenomenon. Globacom Nigeria’s internationalization on the African continent was utilized as the object of study. Shortcomings of traditional theories were investigated in terms of fast paced internationalization. A conceptual framework was created from loosely held concepts extracted from the literature review. Qualitative data analysis of the in-depth interviews conducted with 15 respondents in executive and managerial roles, discloses a validation of the constructs in the conceptual framework as factors impacting on Globacom’s internationalization strategy. The conceptual framework which materialized from the findings was found to represent a combined view of the dynamism in which micro(entry mode, entry timing, firm size and entrepreneurial proclivity) and macro(institutional development, culture and country of origin effects) level constructs concurrently influenced Globacom’s fast internationalization on the African continent.
Masteroppgave i bedriftsøkonomi - Universitetet i Nordland, 2011