Blar i Publikasjoner fra Cristin - Nord universitet på emneord "Place branding"
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Unpacking Nordic branding : the value regimes of Nordicness
(Peer reviewed; Journal article, 2021)We aim to develop place branding theory towards the accommodation of a multifaceted understanding of value and value negotiation by Nordic branding actors by way of answering the following question: How is Nordicness ...