Managing tension in coopetition through mutual dependence and asymmetries : A longitudinal study of a Norwegian R&D alliance
Peer reviewed, Journal article
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OriginalversjonJakobsen, S. (2019). Managing tension in coopetition through mutual dependence and asymmetries: A longitudinal study of a Norwegian R&D alliance. Industrial Marketing Management, 84(1), 251-260. doi: 10.1016/j.indmarman.2019.07.006
Strategic alliances between competitors (coopetition) is perceived to be full of tensions that needs to be managed. This study explore the evolution of a Norwegian coopetition alliance, through how firms handle tensions over time. The study finds that the firms experience a mutual dependence towards one another and that this dependence evolves over time. In the early phases of a coopetition alliance firms handle tension by relying on a structural dependence with their partners whereas firms move towards a more harmonious relationship with their partners by building a psychological dependence through trust and generosity. Further, the results indicate these dependencies might reduce the possible tensions related to asymmetries in size and knowledge between firms.