This is an Accepted Manuscript of a book chapter published by Edward Elgar Publishing, Cheltenham, UK & Northampton, MA, USA, in 2018, available online: https://www.e-elgar.com/shop/gbp/a-research-agenda-for-entrepreneurial-cognition-and-intention-9781784716820.html.The material cannot be used for any other purpose without further permission of the publisher, and is for private use only.