Strategies for Coping with Global Disruptions: Diversify, Transform, Disengage, or Bypass?
Peer reviewed, Journal article
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Original versionNyu, V. & Nilssen, F. (2020). Strategies for Coping with Global Disruptions: Diversify, Transform, Disengage, or Bypass? Rutgers Business Review (RBR), 5(3), 384-404. doi:
Global disruptions have a dramatic effect on international trade and often come as a shock to businesses. The consequences of disruptive events lead to uncertainty and radical changes to companies' well-established strategies. As a result, companies need to develop appropriate responses in order to adapt to the new reality and survive. In this paper, we discuss two cases – the Russian embargo introduced in 2014 and the U.S. additional tariff imposed in 2019 – to shed light on importers´ strategies in response to disruptions in the seafood industry. Based on our field observations, we propose a typology of strategic responses to global disruptive events.