Demarketing strategy as a tool to mitigate over-tourism – an illusion?
Chapter, Peer reviewed
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Original versionLindberg, F. & Seeler, S. (2021). Demarketing strategy as a tool to mitigate over-tourism – an illusion? In A. Sharma & A. Hassan (Eds.), Overtourism as destination risk (p. 129-149). Emerald. doi: 10.1108/9781839097065
Author's accepted version (postprint). This is an Accepted Manuscript of a book chapter published by Emerald in "Overtourism as destination risk" on 13/05/2021. Available online: https://www.emerald.com/insight/content/doi/10.1108/978-1-83909-706-520211010/full/html