Service branding in the cruise industry: A case of the Norwegian Coastal Voyage (Hurtigruten)

Skaalsvik, Hugo; Olsen, Bjørn
Journal article, Peer reviewed
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URI
http://hdl.handle.net/11250/285547
Date
2013
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Original version
Skaalsvik, H. & Olsen, B. (2013). Service branding in the cruise industry: A case of the Norwegian Coastal Voyage (Hurtigruten). Tourism, 61(4), 425-449. Retrieved from http://hrcak.srce.hr/113262?lang=en  
Publisher
Institute for Tourism
Croatian Tourist Board
Journal
Tourism