Browsing Doktorgradsavhandlinger i bedriftsøkonomi by Subject "Marketing"
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The marketing functions of the trade show system
(Ph.D. serie / Handelshøgskolen i Bodø; no. 47 (2014), Doctoral thesis, 2014)Trade shows have a long history that goes back to at least the early Middle Ages. In those times, trade shows played significant trading roles by facilitating bartered exchanges of textile goods, leather goods, spices and ...