Service branding: the role of innovative brand leadership

Skaalsvik, Hugo; Olsen, Bjørn
Peer reviewed, Journal article
Published version
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URI
https://hdl.handle.net/11250/3013502
Date
2014
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Original version
Skaalsvik, H. & Olsen, B. (2014). Service branding: the role of innovative brand leadership. Problems and Perspectives in Management,12(4), 55-66.  
Description
"This is a published version of the paper, available at LLC "CPC "Business Perspectives" at https://www.businessperspectives.org/index.php/journals/problems-and-perspectives-in-management/issue-43/service-branding-the-role-of-innovative-brand-leadership"
Publisher
Limited Liability Company “Consulting Publishing Company “Business Perspectives”
Journal
Problems and Perspectives in Management
Copyright
© 2022 The Author(s)