Service branding: the role of innovative brand leadership
Peer reviewed, Journal article
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Original versionSkaalsvik, H. & Olsen, B. (2014). Service branding: the role of innovative brand leadership. Problems and Perspectives in Management,12(4), 55-66.
"This is a published version of the paper, available at LLC "CPC "Business Perspectives" at https://www.businessperspectives.org/index.php/journals/problems-and-perspectives-in-management/issue-43/service-branding-the-role-of-innovative-brand-leadership"