| dc.contributor.author | Skaalsvik, Hugo | |
| dc.contributor.author | Olsen, Bjørn | |
| dc.date.accessioned | 2022-08-25T10:02:13Z | |
| dc.date.available | 2022-08-25T10:02:13Z | |
| dc.date.created | 2015-02-20T10:16:11Z | |
| dc.date.issued | 2014 | |
| dc.identifier.citation | Skaalsvik, H. & Olsen, B. (2014). Service branding: the role of innovative brand leadership. Problems and Perspectives in Management,12(4), 55-66. | en_US |
| dc.identifier.issn | 1810-5467 | |
| dc.identifier.uri | https://hdl.handle.net/11250/3013502 | |
| dc.description | "This is a published version of the paper, available at LLC "CPC "Business Perspectives" at https://www.businessperspectives.org/index.php/journals/problems-and-perspectives-in-management/issue-43/service-branding-the-role-of-innovative-brand-leadership" | en_US |
| dc.language.iso | eng | en_US |
| dc.publisher | Limited Liability Company “Consulting Publishing Company “Business Perspectives” | en_US |
| dc.relation.uri | https://www.businessperspectives.org/index.php/journals/problems-and-perspectives-in-management/issue-43/service-branding-the-role-of-innovative-brand-leadership | |
| dc.title | Service branding: the role of innovative brand leadership | en_US |
| dc.title.alternative | Service branding: the role of innovative brand leadership | en_US |
| dc.type | Peer reviewed | en_US |
| dc.type | Journal article | en_US |
| dc.description.version | publishedVersion | en_US |
| dc.rights.holder | © 2022 The Author(s) | en_US |
| dc.subject.nsi | VDP::Samfunnsvitenskap: 200::Økonomi: 210::Bedriftsøkonomi: 213 | en_US |
| dc.subject.nsi | VDP::Samfunnsvitenskap: 200::Statsvitenskap og organisasjonsteori: 240 | en_US |
| dc.source.pagenumber | 55-66 | en_US |
| dc.source.volume | 12 | en_US |
| dc.source.journal | Problems and Perspectives in Management | en_US |
| dc.source.issue | 4 | en_US |
| dc.identifier.cristin | 1224847 | |
