Service branding : the development of a typology of service brands at the corporate level

Skaalsvik, Hugo; Olsen, Bjørn

Skaalsvik, Hugo; Olsen, Bjørn

Journal article, Peer reviewed

Published version

Åpne

Olsen.pdf (163.1Kb)

Permanent lenke

http://hdl.handle.net/11250/2459468

Utgivelsesdato

2015

Metadata

Vis full innførsel

Samlinger

Artikler, rapporter og annet (HHN) [501]
Publikasjoner fra Cristin - Nord universitet [2141]

Originalversjon

Skaalsvik, H. & Olsen, B. (2015). Service branding: the development of a typology of service brands at the corporate level. Problems and Perspectives in Management, 13(4), 53-62. Retrieved from https://businessperspectives.org/component/zoo/service-branding-the-development-of-a-typology-of-service-brands-at-the-corporate-level

Beskrivelse

This is a published version of the paper, available at LLC "CPC "Business Perspectives" at https://businessperspectives.org/component/zoo/service-branding-the-development-of-a-typology-of-service-brands-at-the-corporate-level