Service branding : the development of a typology of service brands at the corporate level

Skaalsvik, Hugo; Olsen, Bjørn
Journal article, Peer reviewed
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http://hdl.handle.net/11250/2459468
Utgivelsesdato
2015
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Originalversjon
Skaalsvik, H. & Olsen, B. (2015). Service branding: the development of a typology of service brands at the corporate level. Problems and Perspectives in Management, 13(4), 53-62. Retrieved from https://businessperspectives.org/component/zoo/service-branding-the-development-of-a-typology-of-service-brands-at-the-corporate-level  
Beskrivelse
This is a published version of the paper, available at LLC "CPC "Business Perspectives" at https://businessperspectives.org/component/zoo/service-branding-the-development-of-a-typology-of-service-brands-at-the-corporate-level
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LLC “CPC “Business Perspectives”
Tidsskrift
Problems and Perspectives in Management
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© 2015, The Author(s)