Service branding : the development of a typology of service brands at the corporate level

dc.contributor.author	Skaalsvik, Hugo
dc.contributor.author	Olsen, Bjørn
dc.date.accessioned	2017-10-10T12:58:26Z
dc.date.available	2017-10-10T12:58:26Z
dc.date.created	2016-01-18T14:15:16Z
dc.date.issued	2015
dc.identifier.citation	Skaalsvik, H. & Olsen, B. (2015). Service branding: the development of a typology of service brands at the corporate level. Problems and Perspectives in Management, 13(4), 53-62. Retrieved from https://businessperspectives.org/component/zoo/service-branding-the-development-of-a-typology-of-service-brands-at-the-corporate-level	nb_NO
dc.identifier.issn	1727-7051
dc.identifier.uri	http://hdl.handle.net/11250/2459468
dc.description	This is a published version of the paper, available at LLC "CPC "Business Perspectives" at https://businessperspectives.org/component/zoo/service-branding-the-development-of-a-typology-of-service-brands-at-the-corporate-level	nb_NO
dc.language.iso	eng	nb_NO
dc.publisher	LLC “CPC “Business Perspectives”	nb_NO
dc.title	Service branding : the development of a typology of service brands at the corporate level	nb_NO
dc.type	Journal article	nb_NO
dc.type	Peer reviewed	nb_NO
dc.description.version	publishedVersion	nb_NO
dc.rights.holder	© 2015, The Author(s)	nb_NO
dc.subject.nsi	VDP::Samfunnsvitenskap: 200::Økonomi: 210::Bedriftsøkonomi: 213	nb_NO
dc.source.pagenumber	53-62	nb_NO
dc.source.volume	13	nb_NO
dc.source.journal	Problems and Perspectives in Management	nb_NO
dc.source.issue	4	nb_NO
dc.identifier.cristin	1316026