dc.contributor.author | Skaalsvik, Hugo | |
dc.contributor.author | Olsen, Bjørn | |
dc.date.accessioned | 2017-10-10T12:58:26Z | |
dc.date.available | 2017-10-10T12:58:26Z | |
dc.date.created | 2016-01-18T14:15:16Z | |
dc.date.issued | 2015 | |
dc.identifier.citation | Skaalsvik, H. & Olsen, B. (2015). Service branding: the development of a typology of service brands at the corporate level. Problems and Perspectives in Management, 13(4), 53-62. Retrieved from https://businessperspectives.org/component/zoo/service-branding-the-development-of-a-typology-of-service-brands-at-the-corporate-level | nb_NO |
dc.identifier.issn | 1727-7051 | |
dc.identifier.uri | http://hdl.handle.net/11250/2459468 | |
dc.description | This is a published version of the paper, available at LLC "CPC "Business Perspectives" at https://businessperspectives.org/component/zoo/service-branding-the-development-of-a-typology-of-service-brands-at-the-corporate-level | nb_NO |
dc.language.iso | eng | nb_NO |
dc.publisher | LLC “CPC “Business Perspectives” | nb_NO |
dc.title | Service branding : the development of a typology of service brands at the corporate level | nb_NO |
dc.type | Journal article | nb_NO |
dc.type | Peer reviewed | nb_NO |
dc.description.version | publishedVersion | nb_NO |
dc.rights.holder | © 2015, The Author(s) | nb_NO |
dc.subject.nsi | VDP::Samfunnsvitenskap: 200::Økonomi: 210::Bedriftsøkonomi: 213 | nb_NO |
dc.source.pagenumber | 53-62 | nb_NO |
dc.source.volume | 13 | nb_NO |
dc.source.journal | Problems and Perspectives in Management | nb_NO |
dc.source.issue | 4 | nb_NO |
dc.identifier.cristin | 1316026 | |